In 1964, the BBC introduced Match of the Day - originally shown on BBC2 and intended to train BBC cameramen for the forthcoming 1966 World Cup. League football was soon to gain a nationwide audience once more. Tyne Tees Television in the North East of England began broadcasting local matches soon after under the title Shoot.
The first match shown was Ipswich Town's 3–2 defeat at the hands of Wolves at Portman Road on 22 September 1962. However, ITV moved again into football, albeit tentatively, in 1962 when Anglia Television launched Match of the Week, which showed highlights of matches from around East Anglia. Both matches received highlights coverage from the BBC on Sports Special instead. However, ITV withdrew from the deal after first Arsenal and then Tottenham Hotspur refused them permission to shoot at their matches against Newcastle United and Aston Villa respectively, and the Football League demanded a dramatic increase in player appearance payments. A major blow to the TV moguls was the absence of big box-office draw Stanley Matthews through injury, and the game ended 1–0 to Bolton in front of a half-empty stadium. The match kicked off at 6:50 pm with live coverage starting at 7:30 under the title The Big Game. Īn early attempt at league football was made in 1960–61, when ITV agreed a deal worth £150,000 with the Football League to screen 26 matches the very first live league match was on Saturday 10 September 1960 between Blackpool and Bolton Wanderers at Bloomfield Road. Kenneth Wolstenholme and Cliff Michelmore were the commentators. The first games featured were both from Division One – Luton Town v Newcastle United and Charlton Athletic v Everton. The BBC meanwhile, started showing brief highlights of matches (with a maximum of five minutes) on its Saturday-night Sports Special programme from 10 September 1955, until its cancellation in 1963. The newly formed British television station ITV saw televised football as an ideal way of gaining a share of the audience from their only rival broadcaster, the BBC. The advent of floodlighting led to the creation of the European Cup, designed as a midweek cup competition for the champions of European nations, in 1955. The first FA Cup tie other than the final to be shown was a fifth round match between Charlton Athletic and Blackburn Rovers on 8 February 1947, but matches were sparing and only games in London could be broadcast, for technical reasons.
However, coverage of football television did not expand and for the next two decades the only matches screened were FA Cup finals and the odd England v. Twenty minutes of the game against fellow amateur side Wealdstone in the Athenian League were televised in the first half and thirty five minutes of the second half before it became too dark. On 19 October 1946, the first live televised football match was broadcast by the BBC from Barnet's home ground Underhill. This was followed by the first televised international match, between England and Scotland on 9 April 1938, and the first televised FA Cup final followed soon after, on 30 April the same year, between Huddersfield Town and Preston North End. The BBC started its television service in 1936, although it was nearly a year before the very first televised match of football was screened – a specially-arranged friendly match between Arsenal and Arsenal Reserves at Highbury on 16 September 1937. Main article: Sports broadcasting contracts in the United Kingdom § Association football Early history Early years
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